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Books in Brands We Know series

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  • Target

    Sara Green

    Paperback (Bellwether Media, Feb. 1, 2017)
    Target hits the bull's-eye when it comes to understanding its customers. The superstore offers everything from food, to clothing, to educational fundraising. Explore this inspiring title and learn how Target became one of the nation s largest discount retailers.
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  • Disney

    Sara Green

    Paperback (Bellwether Media, Feb. 1, 2017)
    Disney has made magic for kids everywhere. Since 1923, it has introduced beloved characters such as Mickey Mouse and Olaf the Snowman. Disney has also created whole worlds for children to visit across the globe with its theme parks. Curious readers will be spellbound as they learn about this enchanting company.
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  • Crayola

    Sara Green

    Paperback (Bellwether Media, Feb. 1, 2017)
    The creators of Crayola changed the name of the game when they invented crayons in the early 1900s. With more than 100 colors available in crayon, marker, or colored-pencil form, the choices are endless! Unleash your colorful wings in this inspiring title for young readers.
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  • Nike

    Sara Green

    Paperback (Bellwether Media, Feb. 1, 2017)
    Nike began with a track-and-field coach looking to give his athletes a competitive edge. Now its trademarked swoosh represents one of the most recognizable companies in the world. See how innovative thinkers changed athletic footwear forever in this title for young students.
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  • Lego

    Sara Green

    Paperback (Bellwether Media, Feb. 1, 2017)
    The name LEGO comes from the Danish phrase for play well. The company s popular toys have helped children to do just that. This title for inventive readers explores how a Danish family built up their small business brick by brick to create the world s third-largest toy company.
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  • Amazon

    Sara Green

    Library Binding (Bellwether Media, Jan. 1, 2018)
    Jeff Bezos, the founder and CEO of Amazon.com, started the internet company out of his garage in 1994. The company began as an online bookstore selling around one million titles. Since then, Amazon has grown into one of the largest online retailers in the world! This title for young readers highlights the history and innovations of this popular brand. Company timelines give readers a comprehensive history. Grabbing introductions reel in readers immediately. Marketing slogans, often familiar, engage readers. Brand=specific info graphics provide quirky information about the companies. An example of this is showing unique McDonald's food options only available in certain countries. ""By the Numbers"" info graphics offer quantifiable information about the brand. Fun facts offer further information about the brands. Timelines, diagrams and other visual features offer clarity to the text. Well-organized chapters allow students to identify key details of a brand. Table of contents, glossary, index are also included.
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  • Hershey's

    Sara Green

    Paperback (Bellwether Media, Feb. 1, 2017)
    Can you believe Hershey's was not always a chocolate company? Milton Hershey only started to make this sweet treat as a coating for his already-popular caramels. But when he started to sell the extra chocolate in bar form, he became the first milk chocolate producer in America. Readers will delight in learning more about their favorite candy in this delicious title.
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  • Pokemon

    Sara Green

    Library Binding (Bellwether Media, Aug. 1, 2017)
    Pikachu could be called the mascots of the Pokémon brand, as the short, yellow furballs are the most recognizable of hundreds of characters. This book for growing readers tracks the birth of the Japanese pocket monsters chased all around cities by Pokémon Go players.
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  • Hot Wheels

    Sara Green

    Library Binding (Pilot Books, Jan. 1, 2017)
    According to Mattel, eight Hot Wheels are sold every second. So what is the secret behind the toy cars' appeal? In this biography of a brand, growing readers will learn why the production of Hot Wheels has stayed strong since the cars' first release in the 1960s.
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  • Apple

    Sara Green

    Paperback (Bellwether Media, Feb. 1, 2017)
    Though Apple was founded on April Fools' Day, this company doesn't kid around. From the start, Apple has delivered top-notch technology, including the iPod, iPad, MacBook Pro, and more. This title explores the tech-savvy side in all its inventive readers.
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  • Google

    Sara Green

    Library Binding (Bellwether Media, Jan. 1, 2016)
    Googles name today, originally googol, was a spelling mistake, but the companys worldwide success is no error. Through the development of Googles search engine and other online tools, founders Sergey Brin and Larry Page have come a long way since their time at Stanford University. Explore more about Googles founders and innovations in this title for growing readers.
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  • Nintendo

    Sara Green

    Library Binding (Bellwether Media, Jan. 1, 2016)
    From the arcade to the home, Nintendo brings adventure and innovation to the gaming world. The plumber with overalls and a red hat is one of the brands most well-known characters. Eager readers can uncover the origins of Mario and all his friends in this title about Nintendo.
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